ABOUT DANIEL YAM

A line that progresses but never strays from the designer’s trademark tie-dye, bias-cut and drapes techniques. Daniel Yam’s inspirations are culled from flowers, nature and sunsets, light and darkness, marrying the latest in fabrications with age-old hand tie-dye effects. The collection is a burst of rainbow colours on night landscape of blacks, sheer and fluid morphing into hard and linear lines.

DESIGN PHILOSOPHY
“I like the idea that things can become other things. I like to make people use their imagination. I don’t want them to stand back and wonder at my work. I want them to enter into it, to climb on it, and to discover things in it themselves. I want to educate, and to provoke.”

“I like to see us plugging directly into the life force of the universe itself. It’s all from inside us and everything depends on us. We shape our present from the causes we’ve made in the past and we will shape our future from the causes we’re making now, by taking a small step in the direction of a peaceful and harmonious planet.”

ABOUT ADVANCE APPAREL PTE LTD

Advance Apparel, a company that fuses high fashion style with a hip sensibility, was established in 1983. Initial focus was to conceptualise, design and producing private labels for Singapore and Malaysia stores such as Isetan, Yaohan and Metro.

In 1989, priority was to advance from producing strictly for department stores to designing clothes that could stand on their own in the most exclusive boutiques.
Advance Apparel is able to corner all aspects of the market. With six fashion labels, running the gamut from minimal womenswear and casual menswear to soft tailoring and glamorous eveningwear.

Today, Advance Apparel retails their six varied, yet equally impressive labels in both free-standing shops and corners in Singapore’s major department stores.

MILESTONES

 

2011

Coming Up – A NEW Retail Concept & Direction

The OFFICIAL Daniel Yam Facebook Page was launched.

 

2010

BLUEPRINT ‘2010

Presented his “Daniel Yam” Spring/Summer 2011 collection in this event.

The “Daniel Yam” Shop further expands with a new outlet in Tangs Empire, Malaysia in September ‘2010.

 

2009

The “9 to nine” Flagship Shop, opens at Marina Square in June ‘2009.

The “Daniel Yam” Shop opened in November 2009, at City Square Mall.

 

2008

The “Daniel Yam” Shop opened in October 2008, at Marina Square.

 

2007

HONG KONG FASHION WEEK (WORLD BOUTIQUE ’07)

Exhibited his Autumn/Winter ‘07/08 during the Hong Kong Fashion Week in January ’2007.

Launched his new label “9 to nine”, which was available exclusively in Tangs Orchard and Tangs VivoCity Stores.

The “Daniel Yam” Collection further expands, with an additional outlet in Tangs VivoCity, Singapore.

SINGAPORE FASHION WEEK ‘2007 – Asia Designers’ Show

Invited to present his “Daniel Yam” Spring/Summer 2008 collection in this event. An overview of Daniel Yam’s favourite archive pieces were presented during the first segment of the show.This event generated interest repeat orders from London, United Kingdom.

Bought in by Tangs Department Store, Malaysia, the “Daniel Yam” Collection was launched at their Tangs Pavillion Store in October ‘2007.

 

2006

Successfully sign on with Showroom Representative to represent the Daniel Yam collection in New York City.

Exported to the US markets.
Exported to Harvey Nichols, Saudi Arabia.
Exhibited his Autumn/Winter ‘07/08 during the Hong Kong Fashion Week in January ’2007.

The “Daniel Yam” Shop opened in August 2006, at Tanjong Pagar.

SINGAPORE FASHION WEEK ‘2006 – Singapore Designers’ Show

Presented his “Daniel Yam” Spring/Summer 2007 collection in November 2006.
This event generated interest and orders from London, United Kingdom.

 

2005

SINGAPORE FASHION WEEK ‘2005 – Singapore Designers’ Show

Presented his “Daniel Yam” Spring/Summer 2006 collection in October.
This event generated interest and orders from New York, USA.

ACCESS USA – A PROJECT INITIATED BY IE (International Enterprise Singapore)

The “Daniel Yam” collection, along with 2 other Singapore labels, was short listed for the Access USA programme, where business opportunities was created with the help of a consultant to link designers to the USA markets.

 

2004

The “Daniel Yam” line is carried in the Emporium Stores in Bangkok in March 2004.

SINGAPORE FASHION FESTIVAL ‘2004 – Singapore Designers’ Label Show

Presented his “Daniel Yam” Spring/Summer 2005 collection in this event in April 2004.

MALAYSIA FASHION WEEK ‘2004 – Asian Designers’ Show

Presented his “Daniel Yam” Spring/Summer 2005 collection in this event in April 2004.

MERCEDES AUSTRALIAN FASHION WEEK 2004 – Singapore Designers’ Show

Presented his “Daniel Yam” Spring/Summer 2005 collection in Sydney in May 2004, together with 7 other Singapore labels. Orders were received from specialty shops across Sydney, Melbourne and Tasmania.

The “Daniel Yam” Shop opened in November 2004, at The Heeren.

 

2003

BEIJING FASHION WEEK ‘2003

Invited to present his “Daniel Yam” Spring/Summer 2004 collection in Beijing, China.

 

2002

FASHION CONNECTIONS ‘2002 – Singapore Designers’ Label Show

Presented his “Daniel Yam” Spring/Summer 2003 collection in this event.

 

2001

FASHION CONNECTIONS ‘2001 – Singapore Designers’ Label Show

Presented his “Daniel Yam” Spring/Summer 2002 collection in this event.
The above event created an interest with the Malaysia’s Metrojaya Department Stores, and his collection is now available in three of their stores.

 

2000

FASHION CONNECTIONS ‘2000 – Singapore Designers’ Label Show

Presented his “Daniel Yam” Spring/Summer 2001 collection in this event.
The above event created an interest with the Bangkok Central Department Stores, and his collection was available in four of their stores including Central Store in Chitlom.

 

1999

The “Daniel Yam” Shop opened in June 1999, at Suntec City.

 

1998

The first “Daniel Yam” Flagship Shop opened in September 1998, at Wisma Atria.
His flagship shop houses the complete range of his signature line.

FASHION CONNECTIONS ’98 – New Asiatropic Designers’ Show

Voted by the press and fashion related organizations to represent Singapore in presenting “Daniel Yam” Spring/Summer ’99 collection in the “New Asia-tropic Designers’ Show”. He is the only designer voted for the second time to represent his country in this show.

 

1997

The “Daniel Yam” Collection is available with a new outlet, which opened in Takashimaya Store at Ngee Ann City.

 

1996

Launched his first “Daniel Yam Men’s” collection, which was available at Tangs Studio NAC, Singapore and Tangs Kuala Lumpur, Malaysia.

FASHION CONNECTIONS ’96 – Asian Designers’ Show

Invited to represent Singapore in presenting “Daniel Yam” Spring/Summer ’97 collection in the “Asian Designers” Show.

OSAKA FASHION EVENT – Asian Young Designers Show

Invited to represent Singapore in presenting “Daniel Yam” Spring/Summer ’97 collection.

“PL2” collection by Daniel Yam was launched at Tangs Studio, casual line that complements his highly successful “Private Label” collection, giving his customers the choice of a complete lifestyle.

 

1995

The “Daniel Yam” collection expanded to be included in Studio N.A.C.

FASHION CONNECTIONS ’95 – Singapore Designers’ Show

Invited to present “Daniel Yam” Spring/Summer ’96 collection.

 

1994

FASHION CONNECTIONS ’94 – Singapore Designers’ Show

Invited to present his first “Daniel Yam” Spring/Summer ’95 collection.

 

1993

FASHION CONNECTIONS ’93 – Singapore Designers’ Show

Invited to present his first “Private Label” Spring/Summer ’94 collection.

The “Daniel Yam” Label was launched with outlets in Lane Crawford, Singapore and Lane Crawford, Hong Kong.

 

1992

FASHIONTASIA

Showed his “Spring/Summer ’93”, at a fashion event, jointly organised by TANGS and SODA.

Launched “Private Label”, a new line available in Tangs Studio, N.A.C.
This is an alternative line created for the few who are tired of the main stream dressing.

 

1990

SODA Show ‘90

Show Comments:
“Acclaimed as one of the ‘Notable Designers’ in Asia”
– Karen Falconer, Fashion Weekly, UK November 8, 1990.

 

1989

Started his soft career line, Private Label in Studio, TANGS
Exhibitor in “Osaka Fair” in Osaka, Japan.

 

1988

Finalist in “Tokyo International Contemporary Designers Competition”.
He was the only non-Japanese to compete amongst 16 finalists.
-Received Merit Award for his collection.

Press Comments:
“Witty, Cheeky…won him attention and acclaim.”
– John De Souza, Straits Times May 12, 1988

SODA Show ‘88

Presented his first collection as a member of SODA – Society of Designing Arts

Started his first store label “The Outsider” in TANGS Activist Shop.

 

1986

Singapore Fashion Extravaganza-Singapore Fashion Week

His first show was held outdoors, at Ngee Ann Kongsi.

Show Comments:
“His clothes can be presented in Paris…”
– Jean-Charles de Castebaljac, Straits Times April 7, 1987

“What he did was extremely clever… his look was strong and sensual, and it has a unique style. I think it will appeal to the world market.”
– Christine Bookallil of Women’s Wear Daily, Straits Times April 7, 1987

 

1985

Expanded his markets in Japan
– Shibuya – Tokyo
– Yokohama City – Yokohama

His collection was sold to Seibu Department Store in Shibuya, Japan.

Participated in “Singapore Fair to Tokyo”
– Organised by Trade Development Board, Singapore

Sold his collection in:
– Tokyu, Machida;
– Isetan, Shinjuku;
– Sogo, Yokohama.

With his first label “The Outsider”, Daniel opened his first Singapore outlet, at Hemispheres – a boutique featuring young local designers’ collections.

 

1984

Left Robinson’s to venture into his own business.
Started exporting to Japan markets:
– Shinjuku – Tokyo
– Harajuku – Tokyo
– Chiba City – Tokyo

 

1983

Merchandiser and Designer for both the gents and ladies departments in Robinson’s Department Stores.

 

1982

In house designer for Grace Fashion House and Boutique de Patricia.